Email List Scrubber
Spam traps are email addresses created or reactivated with the sole purpose of luring spammers. The problem is that the ramifications will generally depend on the company running the trap, and how often you fall into it. More extreme spam traps can result in your IP address being blocked, making it next to impossible for you to send out email campaigns.
Despite the name being based on spam”, these traps are not limited to punishing pure spammers. This is another of the many advantages of creating personalized messages based on information in your database - since all of your emails are different, checksum filters will get between you and subscribers.
One major email deliverability service reports seeing a mailer's SenderScore drop as much as 20 points after mailing to just one spam trap one time. Spam Traps are commonly used to identify senders to filter out of inbox placement, which is why, in recent years, they have become more popular and are monitored by major inbox providers.
There are many different kinds of spam traps. It's important to remember that just one spam trap could nullify the effectiveness of your entire email-marketing list. There could be much reason user stops interacting to emails - such as email id is abandoned. The real problem is that something about your list practices allowed you to send to the spam trap.
Thus, any message sent to a spam trap address is considered spam. Email addresses that have never been registered and used by anyone are called pure spam traps. Free email providers like Yahoo and Hotmail will disable these email addresses if they weren't accessed in a long while.
The purpose of an RST is to identify people who are not following best practices when it comes to list cleaning, not necessarily to identify spammers. Instead of sending mass emails to your whole subscriber list, send emails that'll truly interest them. Spam traps actually keep your inbox clean.
Spam trap email addresses also identify email marketers who may be lacking in list management and permission practices. Even the most beautiful email template can't generate conversions if it lands in the spam folder. I use the addresses for one to one mail, but never use them to sign up for commercial mail.
To avoid recycled spam traps, permanently suppress hard bounces, segment out unengaged users, and don't use lists if you don't know they were collected with good opt-in practices. If you send an email to these addresses, you are by definition a "bad sender". Because Internet Service Providers cbl block list (ISPs) are waging a brutal, yet justified war against spammers.
Purchased lists are again, the single largest cause of spamtrap hits by legitimate email marketers. Trap owners purchase expired domains and collect mail that comes into them. Receive a sting on a marketer's sender reputation when they land up in one of those honeypot email alias spam trap.
The result of sending to a spam trap can vary. The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them and spells out tough penalties for violations.